Methodology
Public rankings are engagement-based and neutral. Here is how PulseToday scores, ranks, and surfaces industry movement\u2014and how SharedToday extends those signals into actionable intelligence.
How Public Rankings Work
PulseToday uses three core scoring dimensions to produce transparent, engagement-driven rankings across every tracked industry.
Engagement Index
Each entity is scored based on aggregated audience interactions across platforms: shares, comments, reactions, mentions, and content velocity. The index is engagement-based and neutral—it reflects public attention, not editorial opinion.
Audience Interaction Score
We measure the depth of audience interaction, distinguishing between passive views and active engagement. Entities with higher interaction ratios rank higher, reflecting genuine audience interest rather than paid amplification.
Content Momentum
Momentum captures the rate of change in engagement over a rolling window. An entity gaining attention faster than peers will surface in trending rankings, while decelerating entities are flagged with downward movement indicators.
Neutrality & Transparency
PulseToday rankings are algorithmically generated with no manual curation or editorial weighting. The methodology is transparent and applied uniformly across all tracked entities and industries.
SharedToday: Deeper Diagnostics & Action
The public index tells you WHAT is moving. SharedToday tells you WHY and WHAT TO DO about it.
PulseToday (Public)
- Engagement-based ranking snapshots
- Trending posts and content highlights
- Weekly movement direction (up/down)
- Industry-level visibility for any stakeholder
SharedToday (Professional)
- Sentiment and topic driver analysis
- Brand-specific competitive benchmarking
- Early warning alerts and risk detection
- Recommended actions and weekly intelligence reports
- Custom AI model training for your industry
Disclaimer: The public index is directional; it is not a replacement for full brand intelligence. Rankings reflect aggregated public engagement data and should be used as one input alongside professional analysis provided by SharedToday.
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Turn PulseToday signals into a weekly action plan with SharedToday.